In a strategic move that promises to reshape the media landscape, IP Österreich, a leading multi-channel marketer, will become part of RTL AdAlliance, the international advertising sales house of RTL Group. This merger, set to take effect from July 2025 onwards, will consolidate the strengths of both entities, offering advertisers and clients unprecedented access to a diverse portfolio of media brands and premium content across Europe.

Elevating the Advertising Experience: A Transformative Partnership

Unifying Portfolios, Expanding Reach

The merger will see IP Österreich's full portfolio seamlessly integrated with RTL AdAlliance, providing advertisers with a comprehensive suite of offerings. This includes access to the advertising inventory of numerous European media brands, as well as the premium content curated by the international sales house. By mid-2025, IP Österreich will operate under the unified RTL brand image, solidifying its position as a powerhouse in the industry.

Diversifying the Media Landscape

IP Österreich boasts a cross-media portfolio, encompassing linear and digital TV environments, Addressable TV/Connected TV, Digital-Out-Of-Home, influencer marketing, and a robust digital portfolio that includes all digital products from RTL Deutschland. This diverse offering, combined with the integration of channels such as R9, krone.tv, OE24.TV, Canal+, and the sports channels Sky Sport Austria and Sport1, will create a one-stop-shop for advertisers seeking to reach their target audiences across multiple platforms.

Strengthening the Leadership Team

The integration of IP Österreich into RTL AdAlliance will also see a strengthening of the management team. Elisabeth Frank (Multi-Channel Sales Director), Claudia Ostermann-Schabata (Marketing and Business Development Director), and Marion Hammerl (Director Finance and HR) will continue their roles, while Oliver Vesper, Chief Digital Officer and Deputy CEO of RTL AdAlliance, will join Walter Zinggl as Co-Managing Director of IP Österreich (operating as RTL AdAlliance from July 2025 onwards).

Expanding the Advertising Portfolio

In a recent development, IP Österreich has announced the takeover of the sales marketing for the two Warner Bros Discovery channels TLC and DMAX, effective at the turn of the year 2024/2025. This strategic move further enhances the company's advertising portfolio, providing clients with even greater opportunities to reach their target audiences.

Embracing the Digital Frontier

The merger with RTL AdAlliance also presents exciting opportunities for the digital future of IP Österreich. Oliver Vesper, the incoming Co-Managing Director, has expressed enthusiasm for the digital business field, stating that a digital initiative will be launched in 2025 to enable full access to RTL AdAlliance's international total video portfolio, including Addressable TV and additional reach.

A Collaborative Vision for the Future

Walter Zinggl, the current Managing Director of IP Österreich, expressed his excitement about the partnership, stating, "We are looking forward to a more intensive cooperation with a highly professional team. Going forward, we will think and act even more as a unified company. We are approaching this proactively and have an international partner at our side through RTL AdAlliance, which will provide additional momentum."Stéphane Coruble, CEO of RTL AdAlliance, echoed this sentiment, saying, "True transformation happens through industry-wide collaboration and shared effort. Together, we're stronger, and with teamwork and unity, we can achieve amazing things."The merger of IP Österreich and RTL AdAlliance marks a significant milestone in the evolution of the media industry, promising to deliver a more integrated and dynamic advertising landscape for both clients and consumers alike.