Mexican music star Danna, along with her partner Alex Hoyer, has introduced a new independent label called One Percent Records. This venture aims to support Latin artists in developing long-lasting careers by emphasizing artistry over commercial success. The initiative addresses concerns about outdated industry practices that often neglect artist development. Furthermore, Danna continues her musical journey under Universal Music Group while focusing on her new identity as a pop artist.
The label seeks to redefine how artists are treated within the industry, offering education and guidance on rights and standards. Inspired by other successful independent labels in Latin music, One Percent Records hopes to create an environment where creativity thrives without excessive focus on social media algorithms. Their debut release demonstrates this philosophy through a subtle approach that prioritizes authenticity over promotional strategies.
Empowering Artists Through Artistic Freedom
Danna and Alex Hoyer’s One Percent Records represents a shift towards empowering artists through genuine creative freedom. By establishing this boutique label, they aim to provide tools necessary for sustaining long-term careers in the music industry. Unlike traditional labels focused primarily on profit, One Percent Records centers its efforts on nurturing talent and fostering artistic growth. Yanin Gonzalez, joining as president, brings her expertise in management and creativity to support this mission.
Artists today face numerous challenges due to rapidly changing trends and limited support from major labels. Many struggle with understanding their rights or accessing fair compensation for their work. Recognizing these issues, One Percent Records offers comprehensive guidance and resources. They emphasize educating artists about standard practices and ensuring they receive proper recognition for their contributions. This approach aligns with calls made by figures like Chappell Roan at the Grammy Awards, advocating for better conditions within the industry. By addressing these gaps, the label strives to create a supportive ecosystem that values artistic integrity above all else.
Promoting Authenticity in Music Creation
One Percent Records marks its entry into the music scene with a unique strategy aimed at promoting authenticity over conventional promotional tactics. Danna and Hoyer quietly released "Angel_Rough.12" under the alias Xng3l (Angel), showcasing their commitment to prioritizing genuine artistry. This decision reflects their belief in building connections based on true artistic expression rather than relying solely on social media algorithms or mainstream marketing techniques.
Their inaugural release highlights the importance of returning to core principles that prioritize music creation over business interests. In a world dominated by fleeting trends and immediate gratification, this move signifies a return to fundamentals. It underscores the significance of forming partnerships centered around artist development instead of chasing numbers. For Danna, who recently redefined her image as a pop artist with albums such as "Childstar," this endeavor reinforces her dedication to evolving musically while staying true to herself. Additionally, it sets a precedent for future collaborations where authenticity remains paramount, paving the way for meaningful artistic journeys free from unnecessary constraints imposed by modern industry norms.