Unlock the Potential of Social CTV with Roku and Spaceback

How the Partnership Works

Roku's partnership with Spaceback allows advertisers to take videos from popular social platforms like Instagram, TikTok, Facebook, X (formerly known as Twitter), and Pinterest. These videos are then transformed into premium TV ads that can be showcased on the large screens of Roku devices. This seamless integration of social and TV content opens up new avenues for brands to connect with consumers.

Dan Lapinski, Head of Roku Ads Manager Product Marketing at Roku, emphasizes the ease and significance of this initiative. He states, "This makes it incredibly convenient for brands to access the largest screen in the home. By partnering with Spaceback, we provide a smooth path to high-quality ad creative specifically designed for TV. Advertisers can now focus on crafting compelling stories and engaging with audiences without the hassle of production and cost."

Creative Fees Covered by Roku

Roku has taken a proactive step by covering the creative fees for advertisers who run Spaceback creatives on Roku Ads Manager campaigns through Q1 2025. This financial support enables advertisers to experiment and explore the potential of social CTV advertising without worrying about the upfront costs. It gives them the freedom to test different strategies and see the impact on their campaigns.

Go Fast Campers (GFC), a renowned brand in the camper industry, has already witnessed the benefits of this partnership. Robert Fowler, Director of Sales and Marketing at Go Fast Campers, shares his experience, "Connected TV has been a game-changer for our brand. Our Spaceback creatives on Roku led to a significant increase in visitor engagement. Visitors stayed on our site three times longer compared to other paid media. Spaceback made it incredibly easy to repurpose our social creatives for CTV, and the results were outstanding. CTV delivered exceptional engagement and performance, and it was a seamless process for our team."

The Value of Social CTV Amplified

Casey Saran, CEO and Co-Founder of Spaceback, highlights the importance of this partnership. He says, "Roku amplifies the value of Social CTV, making it accessible to advertisers of all sizes. This partnership eliminates the friction associated with creative production and allows brands to maximize their social content on a new medium – without any additional cost. It's a win-win situation for both brands and advertisers."

The combination of Roku's extensive reach and Spaceback's expertise in social CTV ad creative creates a powerful synergy. Advertisers can now tap into the potential of social media content and bring it to the living rooms of millions of households. This opens up new opportunities for brands to build brand awareness, drive sales, and connect with consumers on a deeper level.