Television
Roku's 50 Cent Action Channel by Lionsgate
2024-12-09
Roku is set to make waves in the entertainment world with the launch of the 50 Cent Action Channel. This collaboration between Roku, Curtis '50 Cent' Jackson, and Lionsgate brings together a treasure trove of action-packed films and television series.

Unlock the World of 50 Cent's Action with Roku

Discovering 50 Cent's Favorite Films

The 50 Cent Action Channel will showcase a curated selection of over 20,000 titles from Lionsgate's library. Among them are box office hits like "The Expendables," "The Hitman's Bodyguard," and "Rambo." These are films that have captivated audiences worldwide and are now available in one place. Additionally, more than a dozen films featuring 50 Cent himself will be featured, giving fans an exclusive look at his on-screen presence.Not only that, but the channel will also include the hit television series "Power" and its spin-off, the Power Universe. Viewers will get to delve into the world of this popular show and enjoy behind-the-scenes footage with 50 Cent, providing a unique insight into the making of the series.

Themed Programming Stunts

Lionsgate has planned some exciting themed programming stunts around 50 Cent's multiple #1 albums. For example, a heist-themed stunt is tied to his album "Get Rich or Die Tryin'," featuring films like "Empire State," "Reservoir Dogs," and "Man on a Ledge." This adds an extra layer of excitement and nostalgia for fans.There is also a female-led action stunt based on Jackson's album "I Like The Way She Do It," with movies like "Kill Bill: Volume 1 and 2," "The Protégé," and "Haywire." These stunts showcase the diverse range of action content available on the channel and appeal to a wide audience.

The Power of Collaboration

Jennifer Vaux, Vice President of Content Acquisition & Programming at Roku Media, expressed excitement about the collaboration. She said, "We're excited to collaborate with our longstanding partner Lionsgate and Curtis '50 Cent' Jackson on this innovative channel. [Jackson] is one of the biggest stars in the world with a massive audience and an unmatched impact in the content space."Curtis '50 Cent' Jackson himself commented, "Roku's reach and success in the free TV space make them the perfect launch partner for 50 Cent Action. My channel created in partnership with Lionsgate will deliver exactly what my audience loves to watch all in one place. We'll be #1 in no time."Lionsgate President of Worldwide Television Distribution Jim Packer added, "Curtis '50 Cent' Jackson is an incredible talent, a prolific storyteller, and a visionary entrepreneur with a passionate global fan base, and we're thrilled to expand our long and successful partnership with him. 50 Cent Action is a perfect combination of 50's iconic brand and expert curation, Roku's trend-setting industry leadership, and our library of top action films and series. These strengths position the channel to cut through the cluttered FAST market, create a home for repeat viewing, and become a top destination for advertisers."This collaboration between Roku, 50 Cent, and Lionsgate is set to revolutionize the way viewers experience action programming and bring a new level of excitement to the Roku platform.
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