Hearst Television has announced a significant leadership change within its ranks. Russ Nelligan, who has been the creative services director at WCVB since 2006, is now taking on the role of vice president of marketing for the company. This promotion comes as Suzanne Grethen, previously holding the senior vice president position in promotion and marketing, has recently retired. Nelligan’s appointment is seen as a strategic move to build upon the station's reputation for excellence and market leadership. Over his 19-year tenure at WCVB, Nelligan has made substantial contributions to the station’s success, earning accolades and recognition within the industry.

Nelligan's Career Milestones and Industry Recognition

Russ Nelligan’s journey through the television industry showcases a remarkable progression from his early days as a photographer to becoming a pivotal figure in marketing and creative services. His career began at WICZ Binghamton, where he served as both an intern and a photographer. He then moved to WPTZ, advancing through various roles including news photographer, commercial producer, and promotion manager. Later, he held leadership positions at WBAL in Baltimore before finally joining WCVB in Boston. Each step in his career has been marked by achievements and awards, solidifying his reputation as a leading voice in local TV marketing.

During his time at WCVB, Nelligan played a crucial role in enhancing the station’s market leadership. His innovative strategies and managerial skills contributed significantly to the station’s success in news viewership, community service, and industry recognition. Notably, he earned 11 regional Emmy Awards for his marketing efforts. Beyond WCVB, Nelligan has also been active in industry organizations, serving on the ABC Television Marketing Advisory Board and currently holding the position of first vice president at the National Academy of Television Arts and Sciences, Boston/New England Chapter. His extensive experience and dedication have made him an ideal choice for this new role.

Continuing and Expanding on Grethen's Legacy

The transition from Suzanne Grethen to Russ Nelligan signifies a continuity of excellence in marketing and promotion at Hearst Television. Grethen’s tenure was marked by her strategic vision and commitment to advancing the company’s marketing initiatives. As she retires, Nelligan steps into a role that requires not only maintaining but also building upon the foundation she laid. Michael J. Hayes, president of Hearst Television, expressed confidence in Nelligan’s ability to carry forward Grethen’s legacy while introducing fresh ideas and innovations.

Nelligan’s close collaboration with Grethen over the years has prepared him well for this transition. His deep understanding of the company’s goals and strategies, combined with his creative energy and enthusiasm, positions him uniquely to lead the marketing division into new territories. Nelligan aims to evolve the local-TV marketing model, leveraging his industry expertise and leadership skills. Under his guidance, Hearst Television expects to continue its trajectory of market leadership and ratings success, further enhancing its reputation as one of the nation’s most respected commercial television stations.