The death of monoculture has presented a challenge in identifying the people and places that mark a calendar year. 2024 has been a tumultuous 11 and some months, filled with a presidential election, the Brat summer, and the rapid rise of Chappell Roan. There have been more runways, premieres, and looks to assess than we can count. However, one constant in fashion this year has been Saint Laurent.

Refined Image Under Anthony Vaccarello

Under the leadership of Anthony Vaccarello, Saint Laurent has refined their image. In the last few seasons, their runway shows have been stripped down to their core. There are no handbags in sight and no excessive merchandising. Instead, they present a forward-thinking concept of glamour and sensuality. This approach has been highly successful. The shows are not only critically acclaimed but also provide ample celebrity fodder due to their unwavering commitment to beauty.

Spring/Summer 2025 Runway Highlights

The Spring/Summer 2025 runway was a standout during fashion month. It showcased dichotomous menswear and loud '80s womenswear looks. Chloë Sevigny and Emma Corrin have already worn these looks. Saint Laurent's usual girls like Zoë Kravitz, Rosé, and Hailey Bieber also donned bespoke column gowns, marabou furs, and fresh-off-the-runway mens suits, respectively, demonstrating the brand's wide range. Even the men got in on the action. Internet boyfriends Cooper Koch and Manu Rios wore sharp, seductive tailoring to events this fall.

Celebrity Culture and Saint Laurent

Saint Laurent has a deep understanding of celebrity culture. Hollywood now drives fashion more than ever, but the brand will not compromise its artistic integrity. Saint Laurent Productions produced this year's oddest musical-movie, Emilia Pérez, providing costumes and dressing the stars for red carpets. Selena Gomez looked stunning at Cannes in a custom black-and-white column gown. Beyond red carpets, celebrities are valuable assets for campaigns, completing the 360-degree commitment to pop culture. This year alone, they have enlisted Kravitz, Jeremy Allen-White, Kate Moss, Diana Ross, Addison Rae, Sevigny, Rosé, and notably Bella Hadid, who fronted her first fashion campaign and walked her first runway after a hiatus.

Versatility in Fashion

There are very few fashion houses that can effortlessly dress Zoe Saldana and Charli XCX in the same month. However, Saint Laurent's reach knows no bounds. By emphasizing the sexy singularity that the brand was known for when it still had "Yves" in front of it, Vaccarello and the team have captured the attention of everyone's favorite A-listers. Usually, such rigid concepts of beauty may not suit everyone, but Saint Laurent has found a way to make it work and make it seem natural.