Samba TV, a pioneer in AI technology for media analytics, has made significant strides by adding two highly experienced industry leaders to its team. Josh Jacobs and Monte Lutz bring a wealth of knowledge and expertise that will drive the company's growth and innovation in the advertising space.

Samba TV's Leadership Boost for AI-Driven Advertising

Josh Jacobs: Driving Product Innovation with Technical Prowess

Josh Jacobs, the newly appointed chief product officer at Samba TV, is a seasoned executive with a proven track record. He has held leadership roles across major organisations, such as serving as CEO of Omnicom's global programmatic buying business, Accuen, and as the president of OMG's enterprise partnerships group. His technical expertise and leadership background will be instrumental in overseeing product strategy and development at Samba TV. Jacobs has successfully grown and managed nine-figure businesses across ad tech platforms, supply and demand-side businesses like Mode Media, The Arena Group, and Yahoo!. With his leadership, Samba TV aims to create a more efficient and effective advertising ecosystem powered by its first-party TV data and identity solutions. He is committed to leveraging his skills to drive the company's mission forward and bring innovative products to the market.

Monte Lutz: Transforming Marketing with Global Brand Experience

Monte Lutz, the newly appointed chief marketing officer, joins Samba TV with an extensive background in leading marketing for globally recognised brands. He was the vice president and global head of marketing for creative products at Adobe, where he led marketing for Photoshop. His other executive roles include senior vice president of marketing at Activision, executive vice president of social strategy and programming at Edelman Digital, and CMO of Danny Wimmer Presents, a music festival producer. Lutz previously served as a strategic advisor to Samba TV. His extensive experience in marketing will enable Samba TV to deliver impactful campaigns and transform how the industry leverages AI-driven solutions. He is excited to join the team and contribute to Samba TV's AI-backed mission of powering a more scientific model for advertising and enhancing the viewing experience for everyone.

Samba TV's Vision with New Leadership

As Samba AI continues to shape the future of omniscreen advertising and measurement, the addition of Josh Jacobs and Monte Lutz is a significant milestone. Samba TV's commitment to building a trusted and independent data-driven advertising ecosystem resonates deeply with these new leaders. They believe in the power of data and AI-driven insights to connect audiences, drive performance, and measure marketing outcomes. With their expertise, Samba TV is at the forefront of revolutionising advertising as a trusted partner. They are dedicated to delivering transformative solutions for customers and shaping the story of Samba TV at this dynamic moment for the advertising industry.