In this year's Super Bowl commercial lineup, our critic offers an evolving assessment of the advertisements aired, ranking them from the most impressive to the least. This pregame edition compiles all available national ads tracked down before the event and will be updated post-game. The trend observed so far is a lack of controversy but also a noticeable absence of creativity. The leading commercials barely surpass average quality. Many rely heavily on celebrity appeal, often male, and focus more on complex concepts rather than straightforward storytelling or mood setting.

The National Football League's promotional spot, titled "Somebody," stands out as the top ad. It exudes a feel-good vibe with a polished production that promotes unity and inclusivity. This message subtly contrasts with the league’s decision not to use the “End Racism” slogan in the end zones. The ad aims to create a harmonious atmosphere, embracing diversity without being overtly confrontational.

Another noteworthy mention is Stella Artois, though details about their ad are currently unavailable due to technical issues. Despite this gap, it's clear that the overall quality of this year's Super Bowl commercials has been underwhelming. Many ads fail to captivate audiences with innovative ideas or engaging narratives. Instead, they lean towards overly complicated setups that do little to leave a lasting impression.

Apart from these two, several other brands have contributed to the commercial lineup. However, the reliance on celebrities and convoluted storylines overshadows any potential for genuine creativity. Viewers might notice regional variations in the ads shown, as different broadcast and streaming platforms carry distinct selections. Some commercials may not appear during the game, while others not listed here might make an appearance.

In conclusion, this year's Super Bowl commercials have left much to be desired. While some attempt to promote positive messages, the overall quality lacks the innovation and simplicity needed to truly engage viewers. The emphasis on celebrity endorsements and complex concepts detracts from the potential for memorable and impactful advertising moments. As the rankings continue to evolve, it remains to be seen if any ads can rise above the current mediocrity.