Teads, a prominent media platform, has made a significant announcement regarding the expansion of its exclusive partnership. This partnership holds great importance for the company and its future endeavors.

Unlock Global CTV Advertising with Teads and VIDAA

Expansion Reach and Impact

Teads, the renowned media platform, has entered into an expanded partnership with VIDAA USA. VIDAA USA is the smart TV operating system that powers numerous manufacturers worldwide, including Hisense, Toshiba, Scheider, Loewe, Leica, and Akai. This partnership is now active in the US, Canada, and 27 markets across Europe and APAC.Under this extended alliance, Teads secures exclusive access to VIDAA's on-screen placement for native CTV home screen ads. This exclusive access enables advertisers to make a lasting first impression on tens of millions of VIDAA-powered Smart TVs globally. It provides a unique opportunity for brands to reach a wide audience and make their mark in the digital advertising space.In addition to the premium home screen placements, Teads also gains access to VIDAA's own VIDAA Channels streaming service. This unlocks a vast amount of CTV video inventory for advertisers globally, allowing them to reach audiences across different devices in ultra-premium and brand-safe environments.

Insights from Industry Experts

Amalia Necula, the Senior Digital Account Manager at EssenceMediacom, shared her thoughts on the partnership. She said, "We aimed to amplify Fanta's presence innovatively with premium, well-targeted ads. Focusing on InRead and CTV Native formats has allowed us to provide a richer audience experience. We're thrilled to be among the first to test these new CTV channels and reach audiences across devices in such a premium setting."Jeremy Arditi, the co-CEO of Teads, emphasized the significance of the extended partnership. He stated, "Extending our exclusive partnership with VIDAA allows us to further support our global CTV strategy. It provides an unrivaled offering that bridges the gap between digital and TV. Our CTV Native and Homescreen offerings complement and differentiate our overall strategy with innovative ad products and a larger selection. This enables us to continue reaching consumers in new ways and delivering impactful reach to our brand partners."VIDAA USA CEO Guy Edri added, "This extension with Teads reinforces VIDAA's commitment to fostering partnerships. It promotes sustainable growth for our brand, content, and advertising partners. By combining our global platform's reach in living rooms worldwide with Teads' expertise in digital advertising, we're creating significant opportunities for brands to engage audiences meaningfully."The expanded partnership between Teads and VIDAA USA is set to revolutionize the CTV advertising landscape. It brings together the power of a leading smart TV platform and the expertise of a renowned media platform, creating a win-win situation for both parties and opening up new avenues for advertisers to reach their target audiences.