Trailblazing Journalist Martin Ortiz Ascends to Lead Fresno's ABC30 News

As the summer winds down, the Central Valley of California is abuzz with the news of a significant leadership change at KFSN "ABC30." Martin Ortiz, a seasoned journalist and native of the San Joaquin Valley, has been tapped to take the helm as the station's new President and General Manager, succeeding the departing Mike Carr.

Elevating the Voice of Central California

A Homecoming for a Passionate Storyteller

Martin Ortiz's journey with KFSN "ABC30" began early on, as he was raised on the station's renowned "Action News" broadcasts. After starting his career at the very same station, Ortiz has now returned to his roots, poised to lead the organization that has long been a fixture in the lives of Central Californians. His deep-rooted connection to the region and his unwavering commitment to local journalism make him the ideal candidate to guide the station into its next chapter.

Driving Growth and Innovation

During his tenure as News Director, Ortiz has been instrumental in the expansion of KFSN's news programming, introducing new 7 a.m. and 3 p.m. newscasts and overseeing the launch of the station's 24/7 streaming platform. This forward-thinking approach has allowed the station to reach a wider audience and adapt to the evolving media landscape. As President and GM, Ortiz is poised to build upon these successes, leveraging his deep understanding of the Central California market to drive further growth and innovation.

Championing Diverse Voices and Perspectives

Ortiz's commitment to storytelling extends beyond the traditional boundaries of news reporting. As a member of the NLGJA: The Association of LGBTQ+ Journalists and the National Association of Hispanic Journalists (NAHJ), he has been a tireless advocate for amplifying diverse voices and perspectives. Additionally, his involvement in the ABC OTV Belong and ABC News Pride BERG initiatives underscores his dedication to fostering an inclusive and equitable workplace culture.

Strengthening the Bond with Viewers

At the heart of Ortiz's vision for KFSN "ABC30" is a deep appreciation for the station's enduring relationship with its viewers. He recognizes the importance of maintaining this connection and is committed to building upon it, ensuring that the station continues to be a trusted source of news and information for the communities it serves. With his passion for local journalism and his intimate knowledge of the Central California landscape, Ortiz is poised to lead the station to new heights, solidifying its position as a vital community resource.

A Trailblazer's Ascent

Martin Ortiz's appointment as President and General Manager of KFSN "ABC30" represents a significant milestone in his career and a testament to his exceptional leadership skills. As he takes the helm of this esteemed news organization, he brings with him a wealth of experience, a deep understanding of the local community, and a unwavering commitment to excellence in journalism. With Ortiz at the helm, the future of KFSN "ABC30" looks brighter than ever, as the station continues to serve as a beacon of trusted news and storytelling for the people of Central California.