A prominent figure in television advertising, Steve Lanzano, is set to retire at the end of 2025 as the President/CEO of the Television Bureau of Advertising (TVB). Over his tenure since January 2010, Lanzano has been a steadfast advocate for linear television during a period marked by rapid digital advertising growth. Under his leadership, TVB significantly expanded its membership and advanced key industry initiatives. His efforts included championing local broadcast television's effectiveness, implementing technological advancements, and improving measurement systems. Additionally, Lanzano played a crucial role in expanding TVB’s annual Forward Conference and advocating for public safety through campaigns like "Project Roadblock." Esteemed colleagues and industry leaders praise his unwavering commitment and transformative impact on the broadcast industry.
A Legacy of Leadership in Television Advocacy
In the heart of a rapidly evolving media landscape, Steve Lanzano has left an indelible mark on the television broadcasting industry. Since taking the helm at TVB in early 2010, he has guided the organization through significant transformations. During this time, he successfully broadened TVB’s reach by increasing its membership to over 800 local TV stations. Key achievements include the establishment of national and local business development teams, expansion of research opportunities, and enhanced advocacy strategies. Furthermore, Lanzano revitalized TVB’s annual Forward Conference by incorporating an online platform alongside traditional in-person gatherings in New York each autumn. Beyond professional accomplishments, his dedication to public safety was evident through his involvement in impactful campaigns such as “Project Roadblock,” which engaged nearly 1,000 local stations across 210 DMAs. These initiatives highlight his commitment to both the industry and societal well-being.
Looking ahead, the TVB Executive Board is actively collaborating with an executive search firm to identify Lanzano’s successor, ensuring continued progress in the ever-changing world of television advertising.
From a journalistic perspective, Steve Lanzano's career exemplifies the importance of visionary leadership within evolving industries. His ability to navigate complex challenges while fostering innovation serves as a powerful lesson for future leaders. As we witness the transition in TVB's leadership, it becomes clear that maintaining adaptability and strategic foresight will be essential for sustaining success in the dynamic realm of media and advertising. Lanzano's legacy underscores the value of passion-driven advocacy and its potential to shape entire industries.