Revolutionizing the Movie-Going Experience for Sensory-Sensitive Audiences

In 2010, a Marcus Theatres executive, Clint Wisialowski, recognized the need to create a more inclusive and accessible movie-going experience for individuals with sensory sensitivities. This led to the launch of the Reel Movies for Real Needs program, which has since been transforming the way people with special needs can enjoy films in a comfortable and supportive environment.

Empowering Sensory-Sensitive Moviegoers to Embrace the Big Screen

Addressing the Challenges of Sensory-Sensitive Moviegoers

Wisialowski's personal experience with his daughter's sensory sensitivities inspired him to take action. "My daughter was very sensory-sensitive, and movies in theaters were too dark, too loud, too scary for her," he explained. This realization prompted him to create a program that would cater to the unique needs of individuals like his daughter, ensuring they could fully immerse themselves in the magic of cinema without feeling overwhelmed.

Fostering an Inclusive and Welcoming Environment

The Reel Movies for Real Needs program is designed to provide a safe and supportive environment for moviegoers with sensory sensitivities. At select Marcus Theatres locations, including The Ridge in New Berlin and South Shore in Oak Creek, the volume is lowered, the lights are brighter, and the atmosphere is tailored to accommodate the needs of this underserved audience. Wisialowski emphasized the importance of creating an "inclusive environment of community" where individuals are free to express themselves without judgment, whether that means "talking louder, laughing louder with their friends, or getting up and walking around the theater if they need to."

Expanding the Program to Cater to Older Audiences

As the program gained traction, Wisialowski recognized the need to evolve and cater to the changing needs of his audience. He received feedback from a mother in Illinois whose daughter, now older, was eager to experience more mature movie titles within the sensory-friendly setting. Wisialowski acknowledged that "these issues with sensory sensitivities don't just go away when you turn 12, 13, 14," and decided to expand the program's movie selections to include titles that would appeal to both younger and older audiences.

Integrating Diverse Movie Selections

The expansion of the Reel Movies program began with the screening of "Beetlejuice, Beetlejuice," which was well-received by the sensory-sensitive audience. Going forward, Marcus Theatres locations participating in the program will start integrating movies geared toward older audiences, while still offering family-friendly options. This flexibility allows the program to cater to a wider range of sensory-sensitive moviegoers, ensuring that individuals of all ages can find films that resonate with them in a comfortable and inclusive environment.

Fostering Inclusivity Beyond the Theater

Wisialowski's commitment to inclusivity extends beyond the theater walls. As his daughter has grown older, he has observed the challenges she faces in other social settings, such as dances and restaurants, where the sensory environment can be overwhelming. This realization has reinforced his belief that as a community, we must do more to accommodate individuals with sensory sensitivities. "As businesses, as a community, we just all need to be better at accommodating," he emphasized, underscoring the importance of creating inclusive spaces that cater to the diverse needs of all individuals.The Reel Movies for Real Needs program is a testament to the power of empathy, innovation, and a steadfast commitment to fostering an inclusive society. By providing a safe and welcoming environment for sensory-sensitive moviegoers, Marcus Theatres is not only enhancing the movie-going experience but also setting an example for other businesses and communities to follow. As the program continues to evolve and expand, it serves as a beacon of hope for individuals with sensory sensitivities, empowering them to fully embrace the magic of cinema and the joy of shared experiences.