Cox Media Group (CMG) has announced the appointment of Darren Moore as the new Senior Vice President and Chief Sales Officer for CMG Television. In this pivotal role, Moore will be responsible for spearheading the strategy, oversight, performance, execution, and alignment of core, political, and digital TV revenue operations across the company.

Unlocking New Avenues for Growth and Innovation in the Evolving Media Landscape

Proven Track Record of Success

Darren Moore's career at CMG spans over 28 years, starting as an intern at WPXI Pittsburgh. His journey has been marked by a series of impressive achievements, including leading CMG's WHIO-TV to become the nation's best-performing CBS affiliate. Under his guidance, CMG's Dayton Radio platforms have also gained significant market share while maintaining their position as the top stations in the region. Throughout his tenure, Moore has demonstrated a keen ability to strengthen community engagement and forge valuable partnerships with local businesses.

Driving Transformation and Adapting to Industry Shifts

As the media industry continues to evolve, Moore recognizes the imperative for CMG to adapt and innovate. In his new role, he will be tasked with spearheading the company's efforts to rethink its business model, further strengthen its market-leading position, and effectively monetize its high-quality content. Crucially, Moore will also focus on helping CMG's advertisers expand their reach and achieve their marketing objectives.

Leveraging Expertise and Passion for the Industry

Dan York, CMG's President and CEO, praised Moore's deep industry knowledge, client-centric approach, and innovative mindset, stating that he is the "clear choice" to lead the sales efforts for CMG Television. Moore's early memories of visiting the station with his father, a former CMG employee, have fueled his passion for the industry, and he is poised to leverage this experience to drive the company's continued success.

Fostering a Culture of Growth and Collaboration

In his new role, Moore will be responsible for empowering and guiding CMG's sales teams to thrive in the evolving media landscape. By fostering a culture of innovation, collaboration, and a relentless focus on client success, he aims to position CMG Television as a trusted partner for advertisers and content creators alike.

Commitment to Community and Personal Life

A Pittsburgh native, Darren Moore graduated from the University of Pittsburgh and currently resides in Dayton, Ohio, with his wife, Missy. His dedication to the industry and his community-focused approach have been instrumental in his success, and he is poised to bring this same level of commitment to his new role at CMG Television.