Virgin Music Group, a prominent force in the music industry, has recently forged a significant strategic partnership. This alliance aims to bring Indian regional music to the forefront on a global scale. With Universal Music Group's global indie artist and label services division at the helm, the collaboration holds great potential.

Uniting Indian Music with Global Reach

Expanding Reach in India

Virgin Music Group's Country Manager in India, Amit Sharma, emphasizes the importance of this partnership. "This collaboration will expand our reach in India and enable their songs to reach new global audiences, supporting our commitment to artist empowerment and innovation." With 25 years of digital entertainment experience, Hungama Digital Media boasts a vast content library and a widespread presence. Its social media community and video platforms reach a significant number of users, providing a fertile ground for Indian music to thrive.This collaboration specifically focuses on expanding the reach of Hungama's music catalog, including content from various sources such as SVF, Grassroute, OTV, and film soundtracks. Virgin Music will distribute these through its global network, opening up new markets for Indian regional music.

Bringing Diverse Music to New Audiences

Siddhartha Roy, CEO of Hungama Digital Media, is proud to announce this partnership. "Our partnership with Virgin Music marks a significant milestone in taking Indian regional music to global audiences. By tapping into Virgin's extensive network, we're providing our artists and labels with unparalleled exposure, helping them reach new markets and unlock fresh growth opportunities." The alliance comes at a time when Virgin Music is continuously expanding its global presence, particularly in the South Asian music market.In March, Virgin Music teamed up with 3AM Entertainment, focusing on developing South Asian artists across all genres. In late October, Virgin Music acquired Outdustry, an artist and label services business with a focus on high-potential markets like China and India.Last year, Virgin Music Group combined its subsidiary Virgin Music with Ingrooves, a music distribution and marketing firm with a presence in South Asia. This acquisition further strengthened Virgin Music's position in the region.The combination of Virgin Music's global reach and Hungama Digital Media's local expertise is set to revolutionize the Indian music industry and introduce it to a wider global audience. It is an exciting time for Indian music, and this partnership is a significant step forward.