Unlock the Fun of Game Shows with Prime Video

History of Game Shows

For nearly a century, game shows have charmed audiences across different media. From radio to television, apps, video games, streaming, social media, and beyond, they have maintained their allure. Some shows have withstood the test of time, with multiple hosts and a simple yet effective formula. As long as the competition is fierce and the contestants and audiences are engaged, game shows will continue to thrive.

Take, for example, the classic "Are You Smarter Than a Celebrity?" which was refreshed in the 2010s. It features a star-studded group of celebrities as "classmates" to an adult contestant, testing their elementary-level knowledge across various subjects. This gives viewers the chance to see their favorite stars in a different light and experience the thrill of a challenge.

The Appeal of Game Shows

For Ron Funches, an actor and comedian, the enduring appeal of game shows lies in their ability to tap into our childlike joy of play and the thrill of a challenge. As he says, "We all play games. My 2-year-old is always asking me to play with him, reminding us of our natural state of being. Game shows bring out that aspect, allowing us to have stakes and see people win and lose. It's what makes them universal and why I love them so much."

Audiences also love the opportunity to unwind with entertainment from the comfort of their living rooms. They can shout answers at the screen, even if they don't win the prize. The self-esteem boost from a correct answer is still valuable. As Funches points out, "We all remember being in front of the class and experiencing those moments of not knowing, celebrating, or being wrong. Game shows capture all of that and make them special."

Research on Interactive Entertainment

Research shows that interactive entertainment like game shows is exactly what audiences seek when they unwind. According to the "Elevating Everyday Moments" report from Amazon Ads, 71% of consumers agree that entertainment improves their quality time, and 68% consider it essential. This highlights the potential for brands to integrate into these moments meaningfully. Nearly a third of TV viewers surveyed have a more positive reception to entertaining or creative ads, which makes game shows a perfect fit.

"Are You Smarter Than a Celebrity?" joins Prime Video's "Winning Wednesdays" lineup during a successful year for the streaming service. It also marks the first time brands can reach millions of Prime Video viewers with streaming TV ads. This provides an exciting opportunity for brands to engage with audiences and be part of the cultural conversation.

The Role of Celebrities

Funches believes that the addition of celebrities in game shows helps audiences connect with their favorite stars. It's about providing access and finding new ways to relate to people. Whether they win or lose, audiences get the answer to the titular question and enjoy the experience.

In conclusion, game shows continue to be a source of entertainment and connection. With Prime Video's "Winning Wednesdays" and shows like "Are You Smarter Than a Celebrity?", audiences can enjoy the fun and excitement while also engaging with their favorite stars and brands.