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A Young Fashion Designer's Global Journey: Inspired by Philadelphia 90s Music

2024-11-25

Meet Avee Charles, a remarkable young fashion designer from Pennsylvania. Her designs are deeply influenced by the vibrant music of Philadelphia in the 90s. Growing up in the city known for its "Brotherly Love," with artists like Boyz II Men, Jazmine Sullivan, and Jill Scott, Charles found her creative inspiration.

Discover how a Philly girl's fashion brand took the world by storm

Early Beginnings

As a first-generation Jamaican, Charles started learning to stitch at the age of 6 from her grandmother. This early exposure laid the foundation for her future as a fashion designer. Over the years, she perfected her craft, and in 2022, her life took a significant turn when the SHEIN X global brand began showcasing her designs. This opened up new opportunities for her brand, AVEEATION.

Charles' journey is a testament to her passion and determination. She started her brand when she was just 19 or 20 years old, and now, her designs are making waves around the world.

Collaboration with Off Script

Recently, Charles relaunched a men's collection in collaboration with Off Script, an AI technology app. This partnership has allowed her to explore new creative horizons and bring unique designs to the market.

The combination of her traditional stitching skills and the innovative power of AI has resulted in a collection that is both modern and timeless. It showcases Charles' ability to adapt and evolve in the ever-changing fashion industry.

Future Plans

Charles has big dreams for her brand. She hopes to get her designs into brick-and-mortar stores and be featured in Paris Fashion Week by next year.

These goals demonstrate her ambition and her desire to take her brand to the next level. With her unique style and creative vision, there is no doubt that she will achieve great things.

Wakisha Bailey joined CBS News Philadelphia as a reporter in July 2021.