Uniting Senators for a Musical Revolution in Colorado
Senators' Efforts for Colorado's Music Scene
U.S. Senators John Hickenlooper and Marsha Blackburn came together to celebrate the Senate passage of their bipartisan American Music Tourism Act. This act aims to support and increase music tourism for both domestic and international visitors. As Hickenlooper stated, "Colorado's vibrant music scene attracts artists and fans from around the world. Our bipartisan bill will help our local music venues thrive and expand."
The impact of this bill is set to be significant. Music tourism is projected to bring in over $11.3 billion in revenue nationwide by 2032. In Colorado, especially in Chaffee County, a fledgling music economy is seeing growth. Performing groups from across the country are flocking to year-round venues, and local major outdoor music festival activity is on the rise.
The United States' Music Industry on the Global Stage
The United States boasts one of the world's largest music industries, generating more than $43 billion in revenue each year. It benefits from international interest in music tourism. Co-sponsor Blackburn, who represents Tennessee, emphasized the positive impact of music tourism on the economy and culture. She mentioned iconic musical landmarks like Graceland in Memphis, the Grand Ole Opry in Nashville, Dollywood in Pigeon Forge, and the Birthplace of Country Music Museum in Bristol.
This bipartisan legislation promotes the fast-growing music tourism industry. It ensures that fans from all over the world can celebrate the rich history of music for generations to come.
Specifics of the Bipartisan Legislation
The bipartisan legislation has major support from various entities. These include the Colorado Creative Industries Division of the Colorado Office of Economic Development and International Trade, Denver Arts & Venues, the Recording Academy, the Recording Industry Association of America, Live Nation Entertainment, the National Independent Venues Association, the Nashville Songwriters Association International, Colorado Music Hall of Fame, Colorado Chamber Players, Youth on Record, Underground Music Showcase, Jazz Aspen Snowmass, and eTown Music.
Specifically, it requires the Commerce Department's Assistant Secretary for Travel and Tourism to implement a plan to support and increase music tourism. It also demands a report to Congress on the findings and achievements of the Assistant Secretary's efforts to promote travel and tourism.