Television
Cardinals Baseball Returns to Free Over-the-Air Broadcasts Across Multiple Markets
2025-03-06

In a significant move for baseball enthusiasts, the St. Louis Cardinals have secured a simulcast agreement with Gray Media’s CBS affiliate and the newly established Matrix Midwest broadcast network. This partnership promises to bring at least ten games featuring this storied franchise to television screens across several states in 2025. The arrangement allows fans to enjoy select Cardinals matches without subscription barriers, marking a notable shift in broadcasting strategy. With broadcasts extending over multiple regional stations, including those in Missouri, Illinois, Tennessee, Arkansas, Iowa, Indiana, Kentucky, and Oklahoma, the reach of these games will be unprecedented. The first simulcast is scheduled for April 11th, with further broadcasts planned throughout the season, ensuring that fans can follow their team's progress from the comfort of their homes.

Expanded Coverage Brings Cardinals Baseball Back to Regional Fans

In the heart of the Midwest, a new era of baseball broadcasting dawns as the St. Louis Cardinals return to free over-the-air transmissions. Starting from the spring of 2025, KMOV-4 and the Matrix Midwest network will air a series of Cardinal games, providing an immersive experience for fans. These broadcasts will span across various locations, including Cape Girardeau, Springfield, Memphis, Jonesboro, Rockford, Peoria, Quincy, Evansville, Sioux City, Cedar Rapids, Ottumwa, Davenport, Rochester/Mason City, and beyond. The inaugural game, set for Friday, April 11th, will feature the Cardinals hosting the Philadelphia Phillies at Busch Stadium. Subsequent games include matchups against teams like the Milwaukee Brewers, Kansas City Royals, Texas Rangers, Los Angeles Dodgers, and Cincinnati Reds. Each game promises thrilling action starting from early evening hours, allowing fans to tune in without missing any of the excitement.

The impact of this broadcasting initiative cannot be overstated. For the first time in fifteen years, fans across the region can watch Cardinals games for free, fostering a renewed sense of community and shared enthusiasm. Anuk Karunaratne, Senior Vice President of Business Operations for the Cardinals, expressed excitement about bringing the team closer to its supporters. "This expanded reach means more families, communities, and lifelong fans can share in the excitement of Cardinals baseball," he said. J.D. Sosnoff, General Manager of KMOV-4 and Matrix Midwest, echoed this sentiment, emphasizing the network's commitment to serving its audience by delivering iconic Cardinals baseball back to free broadcasts.

From a journalist's perspective, this development signifies a pivotal moment for sports broadcasting. By reintroducing free over-the-air coverage, the Cardinals are not only enhancing fan engagement but also bridging gaps within the community. It reflects a strategic move towards inclusivity, ensuring that even those without premium subscriptions can partake in the thrill of live sports. This initiative sets a positive precedent, encouraging other franchises to explore similar avenues for expanding their audience reach.

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