Television
CNN en Español launches streaming channel in Spain
2024-10-09
Expanding Horizons: CNN en Español Launches 24-Hour Streaming Channel in Spain
In a strategic move to broaden its reach and cater to the growing demand for Spanish-language news content, CNN en Español has announced the launch of a 24-hour streaming channel in Spain. This new platform will provide audiences in the country with a comprehensive and diverse range of programming, from hard-hitting news coverage to captivating documentaries and insightful analysis.Bringing the World to Spain's Fingertips
Enhancing the Multi-Platform Experience
CNN en Español's expansion into the Spanish market is a testament to the network's commitment to delivering high-quality journalism and engaging content to audiences across the globe. The new streaming channel will complement the network's existing multi-platform presence, which includes the CNNEspanol.com website, CNN en Español Radio, the CNN Español television channel, and a strong social media presence on platforms such as YouTube, Facebook, Threads, WhatsApp, and Instagram.Diversifying Content Offerings
Audiences in Spain will now have access to a wide array of programming, ranging from hard-hitting news coverage and in-depth documentaries to entertainment, sports, health, lifestyle, and fintech content. This diverse lineup will be led by the network's renowned journalists, who will bring their expertise and insights to the forefront, providing audiences with a comprehensive understanding of the issues and events shaping the world.Strengthening the Spanish Market Presence
The launch of the 24-hour streaming channel in Spain marks a significant milestone for CNN en Español, as the network seeks to deepen its presence in the Spanish market. Cynthia Hudson, the senior vice president and managing director of CNN en Español and Hispanic strategy for CNN/US, expressed the team's excitement at this new chapter, stating, "We are so pleased to deepen our presence in the Spanish market, for long a goal of our team as we witnessed the growing interest of Spanish audiences in our news content from Latin America and around the world on CNNEspanol.com."Expanding Reach through FAST Channels and Streaming
The new streaming channel will be available on Rakuten TV and Samsung TV Plus, with plans to expand to LG Channels later this month. This strategic move aligns with CNN's success in reaching new audiences through FAST (Free Ad-Supported Streaming TV) channels and streaming platforms, as explained by Humphrey Black, the Vice President of Distribution at CNN International Commercial: "Expanding on CNN's success in reaching new audiences through FAST channels and streaming, we are delighted to make CNN en Español available to audiences in Spain and increase access to the valuable around the clock reporting."Bringing the Network's Flagship Programming to Spain
To mark the launch of the 24-hour streaming channel, CNN en Español will be producing two of its flagship programs, "Café CNN" with Alejandra Oraa and "Conclusiones" with Fernando del Rincón, from Madrid in October. During their visit, Oraa and Del Rincón will conduct interviews with prominent figures in Spain, including politicians, literary icons, athletes, artists, chefs, and other key players making news in the country.Embracing the Changing Media Landscape
The launch of the CNN en Español streaming channel in Spain is a strategic move that reflects the network's adaptability and responsiveness to the evolving media landscape. By expanding its reach and diversifying its content offerings, CNN en Español is positioning itself to cater to the growing demand for Spanish-language news and entertainment, solidifying its position as a trusted and influential voice in the global media landscape.