In 2024, our team embarked on an extensive journey of testing thousands of beauty products right in our homes and the PEOPLE Tested lab. Over 130 articles were published, detailing our weeks-long experiments on the latest skincare, makeup, haircare, and nail products. These findings were informed by tester insights, supported by expert sources, and critically evaluated by our editors.

Uncover the Gems in 2024's Beauty World

Best Beauty We Tested in 2024, According to You

Briogeo Destined For Density Caffeine and Biotin Shampoo, $32This Briogeo shampoo became a favorite among our readers. In a year filled with stress and a growing interest in hair growth products, this density-building shampoo worked wonders. After six months of regular use, it revived the "bombshell" hair days of the past. The scalp and hair follicle-revitalizing formula filled in patchy spots, making the hair appear thicker from the very first wash. It truly transformed the hair game for many.People / Jaclyn MastropasquaNood The Flasher 2.0, $199While focusing on hair growth, our readers also explored at-home laser hair removal. This handheld IPL device from Nood topped the list for performance. It felt high-tech with five intensity levels and a digital display, providing a painless removal process. Although it is on the expensive side, it offers similar results to professional laser treatment by a dermatologist.e.l.f. Enhancing Lash and Brow Serum, $8Among the 35 different eyelash growth serums we tested, this $8 tube from e.l.f. Cosmetics stood out. The non-irritating formula gave our testers falsie-like fringe in just two weeks. Its skinny brush made it easy to apply along the lashline without getting goopy. Plus, we could apply mascara right after, saving time and effort.People / Sarah Naftzger

Briogeo Destined For Density Caffeine and Biotin Shampoo

AmazonThe general stress of this action-packed year and the rising popularity of hair growth products led our readers to choose this Briogeo shampoo. It not only helps in achieving fuller and thicker hair but also addresses the concerns of thinning hair. The results are remarkable, making it a must-have for those looking to enhance their hair's density.People / Jaclyn Mastropasqua

Nood The Flasher 2.0

AmazonIn addition to hair growth, our readers were also interested in hair removal. This Nood The Flasher 2.0 device proved to be a top choice. Its advanced features like five intensity levels and a digital display give a sense of high-tech. The painless removal process is a major advantage, making it accessible for those who want to get rid of unwanted hair at home.

e.l.f. Enhancing Lash and Brow Serum

AmazonOur extensive testing of eyelash growth serums led us to recommend this $8 e.l.f. product. It showed visible results in just two weeks, giving our testers a more defined and voluminous look. The non-irritating formula and the convenient brush make it easy to apply, and it doesn't interfere with the application of mascara.People / Sarah Naftzger

Neutrogena Rapid Tone Repair Dark Spot Corrector

AmazonWhen it comes to skincare, dark spot correctors were a hit among our readers. This Neutrogena serum, with its retinol and vitamin C cocktail, was a budget-friendly option that worked wonders. A few pumps of this serum faded dark spots and subtly firmed and lifted the skin around the six-week mark. It's a game-changer for those dealing with dark spots.

Color Wow Dream Coat Anti-Frizz Treatment

AmazonHair health remained a top trend, and this Color Wow product was a star. It combines the benefits of a hair gloss, an anti-frizz treatment, and a heat protectant. Celebrity hairstylist Chris Appleton himself swears by it for his A-list clients. Our testers loved its airy and weightless feel, leaving their hair silky smooth after use.People / Alyssa Brascia

BareMinerals Complexion Rescue Tinted Moisturizer

AmazonMakeup for older women was also in high demand. This BareMinerals tinted moisturizer with hyaluronic acid was a tester and reader favorite. It evened out skin tones, gave a glowy complexion, and was fortified with SPF 30 for added protection. With 20 versatile shades available, it suits a wide range of skin tones.

Amika Normcore Signature Shampoo

amikaOur readers were on the lookout for hydrating shampoos, and this Amika shampoo delivered. It beat expensive competitors with its thick shea butter infusion. One wash showed significant improvements in hair hydration, giving a glassy shine and reducing flyaways. It's a game-changer for those with parched strands.People / Joie Probst

Amika Hydro Rush Intense Moisture Shampoo

AmazonAmika's Hydro Rush shampoo took the lead among the best shampoos for curly hair. Its ingredient list is free from sulfates, parabens, and artificial colors, making it safe for all hair types, including keratin-, chemical-, and color-treated hair. After washing, our tester's curls were bouncy, lightweight, and residue-free.

Neutrogena Hydro Boost Moisturizer

WalmartDermatologists were thrilled with this Neutrogena moisturizer. Packed with hyaluronic acid and SPF 50, it nourishes the skin barrier at the cellular level and acts as an invisible sun shield. There is no white cast, just a plump and hydrated complexion. It's a must-have for those looking for effective skincare.People / Jhett Thompson

Mielle Organics Rosemary Mint Strengthening Oil

AmazonStaying on the hair growth trend, this Mielle oil was a hit. Its blend of rosemary, mint, and biotin works together to strengthen and nourish the hair scalp. With regular use, our testers saw results within six weeks, with thicker roots and new growth around the hairline. It's a reliable product that earned a place in many vanities.