In preparation for the 2025 Super Bowl, several brands are launching unique and limited-time menu items to celebrate the event. Among these collaborations, Popeyes has teamed up with Tequila Don Julio to offer an exclusive lineup that combines Louisiana-style cooking with tequila-infused flavors. Additionally, other notable partnerships have emerged, such as Cinnamon Toast Crunch with Totino’s and Graeter’s with Skyline Chili. These innovative offerings promise to add excitement to Super Bowl festivities.

The Popeyes and Don Julio collaboration includes a Concha Chicken Sandwich, Louisiana Garlic Wings, and a Spicy Strawberry Hibiscus Mocktail. These items will be available in select cities on January 31st before moving to New Orleans for Super Bowl Sunday. Meanwhile, fans unable to visit these locations can still enjoy a free chicken sandwich via UberEats and discounts on Don Julio tequila. Other brand partnerships, like Cinnamon Toast Crunch and Totino’s pizza roll-flavored cereal, also aim to captivate consumers during this major sporting event.

Popeyes and Don Julio Bring Unique Flavors to the Super Bowl Menu

For the upcoming Super Bowl, Popeyes has joined forces with Tequila Don Julio to create a special menu featuring Louisiana-style cuisine enhanced by tequila-inspired tastes. This one-day-only event will take place on January 31st in select cities, offering a preview of what's to come during Super Bowl Sunday in New Orleans. The partnership brings together two distinct culinary traditions, promising a memorable dining experience for fans.

The highlight of this collaboration is undoubtedly the Concha Chicken Sandwich, which features a tequila-marinated chicken breast topped with a tangy slaw. Complementing this dish are Louisiana Garlic Wings, infused with reposado tequila, and a refreshing Spicy Strawberry Hibiscus Mocktail. Available only in New York City, Miami, New Orleans, Philadelphia, and Kansas City, these items provide a tantalizing taste of both brands' heritages. Moreover, customers who miss out on this limited release can still enjoy a complimentary chicken sandwich through UberEats and receive discounts on Don Julio tequila.

Innovative Brand Partnerships Add Flavor to Super Bowl Celebrations

Beyond the Popeyes and Don Julio collaboration, other companies are getting into the Super Bowl spirit with creative partnerships. For instance, General Mills has paired Cinnamon Toast Crunch with Totino’s to introduce a pizza roll-flavored cereal. This unconventional combination aims to capture the attention of snack lovers looking for something different during the game. Similarly, Cincinnati-based Graeter’s Ice Cream and Skyline Chili have collaborated on a new ice cream flavor called Skyline Spice, blending creamy French pot ice cream with crunchy oyster crackers and Skyline’s signature spice mix.

These partnerships demonstrate how brands are leveraging the excitement surrounding the Super Bowl to innovate and engage consumers. From savory snacks to sweet treats, each collaboration offers a unique twist on traditional game day fare. While some of these offerings may seem unusual at first glance, they reflect the growing trend of cross-category collaborations in the food industry. As more brands experiment with unexpected pairings, fans can look forward to even more exciting options in future Super Bowl celebrations. Furthermore, celebrity endorsements, such as Matthew McConaughey’s ad for UberEats and Drew Barrymore and Orlando Bloom’s rendition of Madonna’s “Holiday,” add an extra layer of entertainment to the pre-game buzz. Even unrelated to the Super Bowl, Post Malone’s custom Oreo cookie flavor showcases the broader impact of brand collaborations beyond just the big game.