Join the Celebration: Free Entry, Stellar Performances, and Unmatched Energy
The 2025 NCAA March Madness Music Festival is set to transform Tower Park at Hemisfair into a vibrant hub of music and excitement from April 4 to April 6. With no admission fee, fans can revel in three days of performances by some of the biggest names in the music industry. Whether you're a local resident or visiting for the Final Four, this event offers something for everyone.
A Night to Remember: AT&T Block Party Kicks Off the Festivities
On Friday, April 4, the AT&T Block Party kicks off the weekend with a spectacular evening of music under the Texas sky. The festivities begin at 4:30 p.m. and continue until 10 p.m., featuring an array of dynamic artists. Grammy-winning sensation Pitbull headlines the night, bringing his signature high-energy performances to the stage. Joining him are rap prodigy Doechii and R&B star Ravyn Lenae, each adding their unique flair to the lineup.
This opening night serves as more than just entertainment; it symbolizes the unity of music and sports, creating an atmosphere where fans from all walks of life come together. As the sun sets over the Alamo City, the sounds of these incredible musicians resonate through the air, setting the tone for what lies ahead during the weekend.
Saturday Spectacle: Coca Cola LIVE! Brings Global Icons to the Stage
Shifting gears on Saturday, April 5, Coca Cola LIVE! takes center stage, offering another remarkable day filled with rhythm and melody. Running from 3 p.m. to 9 p.m., this portion of the festival showcases Jelly Roll, known for blending traditional country elements with modern hip-hop beats. Accompanying him are T-Pain, whose innovative use of Auto-Tune has redefined pop culture, and emerging talent Willow Avalon, captivating audiences with her soulful voice.
Beyond the sheer brilliance of the musical acts, this segment highlights how brands like Coca-Cola contribute significantly to enhancing fan experiences. By partnering with the NCAA, they ensure that participants not only enjoy top-tier performances but also engage deeply with the spirit of college basketball. Such collaborations strengthen community ties while promoting inclusivity across diverse demographics.
Closing Weekend Strong: Capital One JamFest® Delivers Grand Finale
Sunday, April 6, marks the culmination of the festival with Capital One JamFest®, stretching from 2:30 p.m. to 10:30 p.m. Headlining this grand finale is Chris Stapleton, celebrated for his powerful vocals and heartfelt lyrics. Supporting him are Benson Boone, Nathaniel Rateliff & The Night Sweats, renowned for their blues-infused rock sound, and Brothers Osborne, masters of contemporary country harmonies.
This closing act encapsulates everything the festival represents—a celebration of artistry, camaraderie, and athletic prowess. It leaves attendees buzzing long after the last note fades, reinforcing why such events have become integral parts of championship weekends nationwide. Moreover, it underscores Capital One's commitment to enriching cultural landscapes wherever their presence extends.