Unlocking the Future: M6+ and Pluto TV's Groundbreaking Partnership

In a move that is set to revolutionize the streaming landscape in France, M6+ and Pluto TV have announced a strategic partnership that will expand their free streaming and digital businesses. This alliance promises to enrich the content offerings and enhance the user experience for both platforms, solidifying their positions as leading players in the rapidly evolving world of digital entertainment.

Elevating the Streaming Experience: A Synergistic Collaboration

Expanding Content Horizons

The partnership between M6+ and Pluto TV will bring a diverse array of content to both platforms, catering to the diverse preferences of French audiences. M6+ users will have access to 12 Pluto TV content channels, featuring nearly 3,000 hours of captivating content from iconic franchises such as Just Tattoo Of Us, Alerte à Malibu, Yu-Gi-Oh!, Blue Bloods, Olive et Tom, and MTV Classics. Complementing this, Pluto TV users will be able to enjoy a selection of 6 M6 content channels, offering over 2,000 hours of beloved titles like Zone Interdite, Turbo, Les reines du shopping, and Les Marseillais.This cross-pollination of content will not only enrich the viewing experience for users but also expose them to a wider range of genres and formats, fostering a more diverse and engaging streaming landscape.

Unlocking Advertising Opportunities

The partnership also extends to the advertising realm, with M6 becoming Pluto TV's advertising partner in France. This strategic move will allow M6 Publicité to sell the entire Pluto TV inventory in the French market, seamlessly integrating it into their comprehensive advertising portfolio. Conversely, Paramount Advertising in France will also have the opportunity to sell the Pluto TV inventory alongside the M6 advertising team, creating a synergistic and mutually beneficial arrangement.This collaboration will not only provide advertisers with a wider range of options but also enable them to reach a broader audience through the combined reach and expertise of both platforms. By leveraging the strengths of each partner, the advertising landscape in France is poised to become more dynamic and attractive for brands seeking to connect with their target consumers.

Strengthening the FAST Ecosystem

The partnership between M6+ and Pluto TV is a testament to the growing importance of the free ad-supported streaming (FAST) industry, both internationally and within the French market. As a leader in this space, Pluto TV recognizes the value of collaborating with key local entities, especially in competitive markets like France.Olivier Jollet, Executive Vice President and International General Manager at Pluto TV, expressed his enthusiasm for the partnership, stating, "Building on our successful collaborations across multiple markets, we are now expanding our FAST business with M6. M6 stands out as an ideal partner, offering a powerful platform, beloved content, a large consumer base, and strong expertise in ad sales. By combining their strong presence in France with our FAST capabilities, we aim to create a dynamic and innovative model for the industry and consumers in France, as well as a blueprint for other markets."This strategic alliance not only strengthens the FAST ecosystem in France but also serves as a blueprint for future partnerships in other markets, as both platforms seek to capitalize on the growing demand for free, ad-supported streaming services.

Accelerating Digital Transformation

For Groupe M6, this partnership with Pluto TV is a significant step in its digital transformation journey. As a pioneer in digital television in France, the group is accelerating its transformation with the ambitious M6+ plan, which aims to respond to the growing digital consumption of its content.Henri de Fontaines, Member of Groupe M6 Executive Board in charge of strategy, streaming, and distribution, expressed the group's enthusiasm for the partnership, stating, "Launched successfully in May 2024 with a catalog from the Group's iconic brands, our AVoD platform is also a prime destination for top global audiovisual franchises. We're thrilled about our ambitious partnership with Pluto TV, which allows us to offer even more must-see content to our users."This collaboration not only enhances the content offerings on M6+ but also strengthens the platform's position as a leading destination for digital entertainment in France. By aligning with a key player like Pluto TV, Groupe M6 is positioning itself to capitalize on the growing demand for free, ad-supported streaming services and solidify its place in the evolving digital landscape.