Uniting Brazilian Music with a Friendly Rivalry
Anitta's Latin Pop Vocals and Alok's Electronic Dance Sound
The single “Looking For Love” beautifully fuses Alok's electronic dance sound with Anitta's Latin pop vocals. As Anitta sings the contagious hook, “That’s why I’ll keep looking for love, keep looking, looking,” it describes the unadulterated desire to develop a new connection. This fusion creates a unique musical experience that has captivated audiences.Anitta's Latin pop vocals add a vibrant and passionate element to the song. Her ability to convey emotions through her voice is truly remarkable. It's no wonder that fans around the world have fallen in love with her music.
Alok's electronic dance sound brings a modern and energetic twist to the track. His expertise in creating infectious beats and rhythms makes the song a must-listen on the dance floor. The combination of these two styles creates a dynamic and exciting musical collaboration.
The Collaboration Journey
Anitta and Alok have been talking about this collaboration since 2017. However, it took some time to bring it to fruition. In a statement to Rolling Stone, Anitta expressed her happiness to finally show “looking for love” to the world. She believes that their fans will love it.Alok also shared his thoughts on the collaboration. He mentioned that the lyrics describe a “yearning” for attention and the admiration we seek on social media platforms. This adds a deeper meaning to the song and connects with audiences on a more personal level.
The duo filmed the music video in São Paulo, adding a local touch to the project. It showcases the vibrant culture and energy of the city.
Releasing in Multiple Languages
Now, Alok and Anitta have the opportunity to reach both of their audiences by releasing a song in both English and Spanish. This is something totally different from what they would have done years ago. As they have both matured artistically, the product is “Looking for Love.”Releasing the song in multiple languages allows them to connect with a wider audience and share their music with people from different backgrounds. It showcases their versatility as artists and their ability to transcend language barriers.
Anitta and Alok's decision to release the song in multiple languages is a strategic move that will help them expand their fanbase and gain international recognition.
Anitta's Other Projects
Last month, Anitta and the Weeknd released the Brazilian funk single “São Paulo,” along with a body horror-inspired music video. The video featured a pregnant Anitta strutting in stilettos around the Brazilian city. This project further showcases Anitta's diverse range as an artist.Following the release of Funk Generation on April 26, Anitta performed “Savage Funk” off the album at the MTV Video Music Awards in September, along with songs “Alegria” and “Paradise.” Her performances are always energetic and captivating, leaving audiences wanting more.
Alok's Latest Project
In April, Alok released The Future is Ancestral, a project that took more than 500 hours of studio time and included vocals from various Indigenous community members across Brazil. This project highlights Alok's commitment to cultural diversity and social responsibility.By collaborating with Indigenous community members, Alok is giving a voice to their stories and traditions. It's a powerful statement that showcases his artistic integrity and social consciousness.
Both Anitta and Alok have received nominations at the Latin Grammys this year. Anitta got a nod for Mil Veces in the “Record of the Year” category, which is a testament to her talent and hard work.