HR Media Leads the Way in Mexican Video Audience Measurement
Honoured by the Trust
Rodrigo Gómez, the CEO of HR Media, expressed his gratitude for the trust placed in the company by ACAM and its associates. "At HR Media, we view this as a great honour and are committed to taking the lead in video audience measurement in Mexico. Our immediate focus has been on an intensive preparation phase that encompasses team strengthening, specialised training, technological adaptation, and continuous support for the industry. This preparatory work, carried out prior to the official start of our operations on January 1st 2025, will ensure a seamless transition and lay a solid foundation for the success of this crucial project."HR Media understands the significance of reliable and accurate audience measurement in the digital age. By expanding the sample group in line with international guidelines, the company aims to reduce measurement variability and provide more precise data. Additionally, the incorporation of new technologies such as Total TV consumption, out-of-home consumption, and Time Shifted Viewing allows for the identification of previously undiscovered audiences. This expanded reach and enhanced precision will benefit both advertisers and content creators.
The creation of a dedicated team for ACAM and its partners further demonstrates HR Media's commitment to the project. This team will work closely with ACAM to ensure the smooth implementation of the measurement services and provide timely support. Moreover, HR Media is committed to an international audit process to validate the accuracy of the data generated. This commitment to transparency and quality assurance is essential in building trust within the industry.
Meeting ACAM's Objectives
HR Media's proposal for video audience measurement services aligns perfectly with ACAM's objectives of managing a reliable, multiplatform, transparent, and innovative measurement system. The expansion of the sample group, identification of undiscovered audiences, and commitment to continuous improvement all contribute to the achievement of these goals.By incorporating new technologies and increasing the number of referenced channels, HR Media is able to provide a more comprehensive view of the video consumption landscape in Mexico. This comprehensive approach will enable advertisers to make more informed decisions and reach their target audiences more effectively.
ACAM's clear selection criteria, which are relevant to the current needs of video measurement in Mexico, have set a new standard for the industry. HR Media's selection as the provider of these services is a testament to the company's expertise and commitment to excellence.
HR Media+'s Impact
Currently, HR Media offers HR Media+, a Single-Source Cross-Media tool in Latin America. This innovative tool redefines the way television is measured by incorporating video consumption on smartphones, app audiences, social media, and radio. By providing a holistic view of media consumption, HR Media+ enables advertisers to gain a deeper understanding of their audiences and optimize their advertising strategies.The introduction of HR Media+ has already had a significant impact on the Latin American media landscape. It has allowed advertisers to reach a wider audience and measure the effectiveness of their campaigns more accurately. With the addition of video audience measurement services for ACAM, HR Media is set to further expand its influence and drive innovation in the industry.
In conclusion, HR Media's selection by ACAM marks a significant milestone for the company and the Mexican media industry. Through its commitment to excellence, innovation, and transparency, HR Media is well-positioned to lead the way in video audience measurement and provide valuable insights to advertisers and content creators.