A landmark agreement between the National Hockey League (NHL) and Canadian telecommunications giant Rogers Communications has been struck, valued at an impressive USD $7.7 billion for a 12-year duration. This deal ensures Rogers remains the primary broadcaster of NHL games in Canada starting from the 2026-27 season. The new contract was proposed to the NHL’s Board of Governors for approval, with an official announcement anticipated shortly. Rogers’ extensive sports portfolio includes stakes in several prominent Toronto-based teams across various leagues, reinforcing its commitment to Canadian sports broadcasting.

Details of the New NHL-Rogers Broadcasting Deal

In the golden era of digital media, the NHL and Rogers have inked a significant broadcasting pact that will reshape how hockey fans experience the game in Canada. Early this year, Rogers commenced negotiations under their existing 12-year agreement established in 2013. With the current television rights deal nearing its final phase by the 2024-25 season, the newly agreed terms represent a substantial financial boost for the league. The NHL's governing bodies have recommended the deal for approval, with voting expected imminently. Meanwhile, in the U.S., ESPN and Turner Network Television hold separate agreements worth approximately USD $600 million annually until the 2027-28 season. As playoff excitement builds among Canadian teams like the Maple Leafs, Senators, Canadiens, Jets, Oilers, Canucks, and Flames, this deal underscores the growing appeal of professional hockey in North America.

From a journalistic perspective, this partnership not only solidifies Rogers' role as a dominant force in Canadian sports media but also highlights the enduring popularity of hockey. By securing long-term broadcasting rights, both parties aim to enhance fan engagement and expand the sport's reach through innovative content delivery methods. This strategic move sets a precedent for future sports broadcasting deals globally, emphasizing the importance of collaboration between leagues and media companies to thrive in today's competitive landscape.