In a game-changing move, the CW Network has teamed up with Shopsense AI to bring a first-of-its-kind experience to college football fans, particularly those following the Atlantic Coast Conference (ACC) schools. Starting tomorrow at Noon ET, viewers of the Virginia Tech/Syracuse game will be able to shop game-day essentials and team merchandise directly from their mobile devices, thanks to the cutting-edge technology powered by Shopsense's Commerce Operating System (Commerce OS).

Elevating the Fan Experience: Seamless Shopping Meets Live Sports Excitement

Bringing Shoppable TV to ACC College Football Broadcasts

The partnership between the CW Network and Shopsense AI is set to revolutionize the way fans engage with their favorite college football teams. By integrating real-time shopping capabilities into the ACC football broadcasts, the CW is merging the thrill of live sports with the convenience of cutting-edge technology. Viewers will now be able to purchase game-day essentials, team merchandise, and even tailgating supplies directly from their mobile devices, all while enjoying the excitement of the game.This innovative approach is designed to deepen fan engagement and create new revenue opportunities for brands. Laura Lamattina, Vice President of Creative Director Branded Entertainment at the CW Network, explains, "By bringing shoppable TV to the CW's ACC college football broadcasts, we're merging the excitement of live sports with cutting-edge technology that enhances fan experiences and creates dynamic, engaging brand opportunities."

Harnessing the Passion of College Football Fans

College football boasts some of the most passionate and engaged fans in the world of sports, and the CW-Shopsense AI partnership aims to harness that energy. Shopsense AI CEO and Co-Founder Glenn Fishback expresses his excitement about the collaboration, stating, "College football has some of the most passionate and engaged fans in all of sports, and we're excited to harness that energy with our game-changing shoppable TV technology."By integrating real-time shopping into the ACC football broadcasts, the partnership gives fans the opportunity to support their teams in a whole new way. Fans can now purchase fan merchandise, gear featured during the game, or even supplies to create a winning tailgating experience, all with the tap of a button on their mobile devices.

Expanding Shoppable Programming Across the CW Network

The CW's foray into shoppable TV programming is not limited to ACC football alone. The network has announced that the technology powered by Shopsense's Commerce OS will be expanded to other live sports, scripted series, and unscripted programming across the network controlled by Nexstar Media Group."Whether viewers are engaging with game-day content on broadcast television or via social media, they'll be able to buy products seamlessly while enjoying their favorite programs," the CW stated, hinting at the vast potential of this partnership to transform the way audiences interact with content across various platforms.

Unlocking New Revenue Opportunities for Brands

The CW-Shopsense AI partnership not only enhances the fan experience but also creates new revenue opportunities for brands. By integrating shoppable capabilities into the network's programming, brands can now leverage the power of live sports and popular entertainment to drive immediate sales and deepen their connection with consumers.Fishback emphasizes the potential of this initiative, stating, "We believe this initiative will deepen fan engagement and create new revenue opportunities for brands while delivering a seamless, interactive experience that taps into the spirit of college sports."As the CW Network and Shopsense AI continue to push the boundaries of what's possible in the world of shoppable TV, college football fans can look forward to a truly immersive and engaging experience that seamlessly blends their passion for the game with the convenience of real-time shopping.