Unlocking the Power of AI-Driven Contextual Advertising and Measurement

In a groundbreaking partnership, Samba TV, a leading provider of TV technology for audience data and omniscreen measurement, has joined forces with IRIS.TV, the innovative content data platform. Together, they are poised to revolutionize the world of contextual advertising and measurement, harnessing the power of artificial intelligence (AI) to deliver unprecedented insights and targeting capabilities for advertisers.

Elevating Contextual Advertising and Measurement with AI

Leveraging Samba AI for Granular Insights

With access to millions of hours of streaming content, Samba AI will offer advertisers a treasure trove of insights into video content. This includes a deep dive into topics, genres, logos, actors, sentiment, and brand safety – all powered by next-generation measurement of reach, frequency, and business-based outcomes. By applying their AI technology to any IRIS-enabled publisher, Samba TV is not only expanding the contextual advertising attributes available to brands, but also providing them with more accurate and comprehensive cross-platform measurement.

Unlocking the Power of the IRIS_ID

The IRIS_ID, a universal content identifier, plays a crucial role in this partnership. It enables publishers to securely share granular video-level data with advertisers, empowering them to target over 500 billion monthly ad requests through their preferred ad platforms. This collaboration between Samba TV and IRIS.TV represents a convergence of context and audiences, delivering measurable gains for marketers.

Addressing the Conflict Between Context and Audience

Samba TV Co-founder and CEO, Ashwin Navin, acknowledges the long-standing conflict between context and audience in the industry. "This partnership with IRIS.TV represents convergence – reconnecting context and audiences to achieve measurable gains for marketers," he states. By applying Samba AI's advanced capabilities to the IRIS_ID ecosystem, the partnership aims to provide privacy-forward contextual targeting solutions that are bolstered by next-generation measurement.

Empowering Publishers and Advertisers

IRIS.TV Co-founder and CEO, Field Garthwaite, emphasizes the benefits of this collaboration for both publishers and advertisers. "The integration of Samba AI strengthens the rich contextual intelligence on every IRIS_ID, providing advertisers with deeper insights and targeting capabilities while giving our publishing partners new ways to monetize their content."

Unlocking New Opportunities for Advertisers

This partnership between Samba TV and IRIS.TV represents a significant step forward in the world of contextual advertising and measurement. By harnessing the power of AI, advertisers can now access a wealth of granular insights, enabling them to craft more targeted and effective campaigns. The integration of Samba AI with the IRIS_ID ecosystem promises to deliver a new era of privacy-forward, data-driven advertising solutions that drive measurable results for brands.