Taylor Swift, the 14-time Grammy winner, has achieved yet another remarkable feat. Her Eras Tour Book, featuring over 500 photos and anecdotes from her record-breaking 20-month tour spanning five continents, has sold an astonishing 814,000 copies in its first weekend. This makes it the top-selling book of the week and the most successful publishing launch of the year.

Exclusive at Target and a Bestseller

The 256-page book is exclusively sold at Target for $39.99 and was released on Black Friday, Nov. 29. Circana's reporting is through Saturday, Nov. 30. Swift's first-week success is only surpassed by Barack Obama's A Promised Land, which sold 816,000 copies in its first week in 2020. Though Swift's book is available only at Target, Obama's presidential memoir was sold at other outlets, and his first-week sales included more days.

Announcement and Reflection

Swift announced the book of her historic tour during a Good Morning America segment on Oct. 15. "Here is the official retrospective of the most wondrous tour of my life, my beloved Eras Tour," the 34-year-old "Fortnight" singer said at the time. Inside the front cover of the book, she penned a special note to her fans, reflecting on her journey. She wrote that the call when she explained the concept for The Eras Tour to her team was unforgettable and that it made her more disciplined and committed to her health, fitness, and stamina than ever.

Saluting the Team and Fans

After saluting her "incredible crew, band, singers and dancers who all matched my dedication to the massive scale and challenges of this show," Swift turned her attention to her fans who attended the sold-out shows. She wrote, "We do it because life comes in waves, in phases, in brilliant flurries of magical moments, and all of these things come together to create… Eras. Here is the official retrospective of the most wondrous tour of my life, my beloved Eras Tour."

Impact and Conclusion

The Eras Tour Book is currently available at Target, and it has become a significant part of Swift's legacy. Her ability to connect with fans on such a deep level through her music and this book is truly remarkable. Swift's influence extends far beyond the music industry, and this latest achievement is a testament to her talent and dedication.