Step into the world of Eugene’s premier guitar emporium, where history and innovation converge to create a haven for musicians of all levels. Nestled on West 11th Avenue, McKenzie River Music offers an unparalleled selection of guitars, from vintage masterpieces to cutting-edge models. This storied shop has been a cornerstone of the local music scene since its founding in 1981, fostering a community that thrives on passion, expertise, and tradition.

A Legacy of Excellence: Where Every Guitar Tells a Story

The Evolution of a Musical Sanctuary

The journey of McKenzie River Music is one marked by dedication and transformation. Originally established by Bob November, the store quickly became a beacon for guitar enthusiasts. Over the years, it has undergone significant changes, both in location and leadership. After November’s passing in 2012, Artie Leider took the helm, continuing the legacy with a commitment to preserving the store’s rich history while embracing the future. The move to its current address in 2000 heralded a new era, as the store adapted to a rapidly evolving musical landscape.Leider’s vision was clear: to create a space that not only sold instruments but also educated and inspired. In an age where big-box retailers dominate the market, McKenzie River Music stands out for its personalized service and deep well of knowledge. The staff, many of whom are accomplished musicians themselves, bring a wealth of experience to every interaction, ensuring that each customer finds the perfect instrument to suit their needs.

Crafting Legends: The Art of Selecting the Right Guitar

At McKenzie River Music, the process of choosing a guitar is more than just a transaction; it’s an art form. The store’s inventory spans decades, featuring iconic brands like Gibson, Fender, Martin, and Taylor, alongside rare vintage pieces that tell stories of eras long past. For some, these instruments are relics of a bygone era, while for others, they represent the foundation of modern music.Mike Scheidt, a longtime employee and musician, reflects on how the store shaped his own playing style. “Working here exposed me to techniques and styles I would have never encountered otherwise,” he explains. “It’s not just about selling guitars; it’s about helping people discover their musical voice.” Scheidt’s journey with the store began in high school and continued even as he pursued a career as a touring musician with YOB. His return to McKenzie River Music underscores the lasting impact the store has on those who pass through its doors.

Innovation Meets Tradition: A Forward-Thinking Approach

As the global musical instrument market grows—projected to reach $25.4 billion by 2030—the team at McKenzie River Music remains committed to blending tradition with innovation. While they proudly showcase vintage guitars that have stood the test of time, they also embrace the latest advancements in guitar technology. This balance allows them to cater to a wide range of customers, from seasoned professionals to beginners taking their first steps into the world of music.Charlie Longstreth, a renowned luthier, exemplifies this blend of old and new. Known for his fan-fret guitars, which have garnered international acclaim, Longstreth’s work is a testament to the store’s dedication to craftsmanship. His contributions, along with those of other talented staff members, make McKenzie River Music a place where innovation thrives alongside reverence for the past.

Beyond Sales: Building a Community of Musicians

McKenzie River Music is more than just a store; it’s a hub for the Eugene music community. Before the pandemic, the shop regularly hosted live events, bringing together local artists and fans in a celebration of live performances. Leider and his team are eager to revive these gatherings, recognizing the importance of fostering connections between musicians.Beyond the walls of the store, McKenzie River Music actively supports initiatives like Girls Rock, encouraging young people—especially girls—to explore their musical talents. By collaborating with local educators and providing resources to aspiring musicians, the store plays a vital role in nurturing the next generation of guitarists.In a city like Eugene, where music is woven into the fabric of daily life, McKenzie River Music stands as a testament to the enduring power of melody and rhythm. Whether you’re searching for your first guitar or adding to a collection, this storied shop offers a unique experience that transcends the ordinary.