In a significant move that reshapes the global music industry, Wasserman Music has welcomed three prominent executives from rival agency WME—Kevin Shivers, James Rubin, and Cristina Baxter. This strategic expansion underscores Wasserman's commitment to fostering innovation and artist empowerment in an ever-evolving landscape.

Elevating Talent: How New Leaders Will Shape the Future of Wasserman Music

Empowering Visionaries: Kevin Shivers' Journey to Wasserman

Kevin Shivers, now joining Wasserman as Executive Vice President and Managing Executive, brings a wealth of experience cultivated over 16 years at WME. His rise from the mailroom to partner in the music department is nothing short of remarkable. Known for his leadership in the hip-hop division and global A&R, Shivers has championed artists like Tyler, The Creator, Snoop Dogg, Kid Cudi, Solange, and Lil Baby. He has also been a mentor to emerging leaders, advocating for diversity and representation within the industry. As the most recent recipient of Billboard’s R&B/Hip-Hop Power Players Choice Award, Shivers embodies the essence of impactful leadership. At Wasserman, he aims to continue this legacy by driving innovative strategies and empowering artists to reach new heights.Shivers' transition to Wasserman signifies a shift towards a more inclusive and forward-thinking approach. By leveraging his extensive network and deep understanding of the market, he plans to open doors for underrepresented voices and create opportunities for untapped talent. This move is expected to strengthen Wasserman's position as a leader in the global music scene, setting a precedent for future growth and innovation.

Global Influence: James Rubin's Role in Redefining Music Markets

James Rubin, another addition to Wasserman's executive team, brings nearly a decade of experience from WME. Based in New York City, Rubin served as senior partner and co-head of the hip-hop/R&B team, representing renowned artists such as Wiz Khalifa and Travis Scott. Prior to WME, he led the International Division for Urban Touring and specialized in international markets at The Agency Group in London. Recognized by Billboard for his contributions to the global recorded-music business, Rubin's expertise spans multiple continents and genres.At Wasserman, Rubin will focus on expanding the agency's footprint in international markets. His ability to navigate complex global landscapes and build strong relationships with artists and stakeholders will be instrumental in driving Wasserman's mission forward. By fostering collaborations across borders, Rubin aims to create a more interconnected and vibrant music ecosystem. His vision aligns perfectly with Wasserman's goal of empowering artists and providing them with unparalleled opportunities for success.

Pioneering Pop and Rock: Cristina Baxter's Impact on Wasserman

Cristina Baxter, joining Wasserman as Senior Vice President, has made a name for herself over her decade-long tenure at WME. Based in Los Angeles, she rose from assistant to partner and co-director of the pop and rock teams, representing artists like André 3000, Carly Rae Jepsen, Sofi Tukker, and Kygo. Baxter's achievements have earned her recognition in Billboard's prestigious lists, including its 40 Under 40 award.Baxter's arrival at Wasserman signals a renewed focus on pop and rock genres. Her deep connections within these communities and her proven track record of success make her an invaluable asset. She plans to leverage her expertise to introduce fresh talent and revitalize established acts. By creating tailored strategies that resonate with diverse audiences, Baxter aims to elevate Wasserman's presence in the pop and rock spheres. Her innovative approach promises to bring new dimensions to the agency's portfolio and enhance its reputation as a hub for artistic excellence.

A New Era for Wasserman Music: A Commitment to Innovation and Growth

The influx of these seasoned professionals marks a pivotal moment for Wasserman Music. Casey Wasserman, chairman and CEO of Wasserman, expressed enthusiasm about the new additions, noting their alignment with the company's core values. "Kevin, James, and Cristina are highly respected leaders who embody the principles we stand for," he said. "Their presence will undoubtedly propel our global music division into an exciting new era."Lee Anderson, president of Wasserman Music, echoed this sentiment, highlighting the transformational impact of welcoming former competitors as teammates. "It's gratifying to see some of our toughest competition become our newest partners," Anderson remarked. This shift not only enhances Wasserman's capabilities but also sets a new standard for collaboration and innovation within the industry.As Wasserman Music continues to grow, it remains committed to its mission of empowering artists and driving growth opportunities. With the addition of Shivers, Rubin, and Baxter, the agency is poised to lead the charge in shaping the future of the music industry. Their collective expertise and shared vision promise to create a dynamic and forward-thinking environment where creativity thrives and boundaries are pushed.