Music
“Amazon Music Live”: A Platform for Big Performances
2024-11-27
Los Angeles serves as the backdrop for an extraordinary musical phenomenon - “Amazon Music Live”. This weekly concert series has become a haven for some of the biggest names in music, offering a unique stage for artists to shine and connect with audiences in a whole new way.
Unlock the Power of Live Music with “Amazon Music Live”
Jelly Roll's Season Opener: A Breakthrough Moment
In October, Jelly Roll took the “AML” stage as the season opener, just days after the release of his 10th studio album, “Beautifully Broken”. His special guests, including Keith Urban, Skylar Grey, and Machine Gun Kelly, added an extra layer of excitement. “We could have planned our whole rollout around this,” Jelly Roll said. “I’m always excited to try to share what I do in front of new audiences or hope a new audience sees it or maybe the people at home who couldn’t see the tour or people who bought the album and see what it’s all about.” This performance marked a significant milestone in his career and set the tone for the series.The set itself was a sight to behold. Jelly Roll initially thought it was just another rehearsal until he found himself immersed in an unexpected interactive experience. The Tailgate Experience at the East End Studios in Glendale, California, offered a variety of attractions such as flat-screen TVs above a massive circular bar, a spacious VIP section, photo booth, themed locker room, digital bonfire, featured vehicle, jersey patch station, and a towering football toss game. All of this was set to the music of the week’s concert series performer blasted through loudspeakers. “I wanted a space that was intentional and inclusive to everybody,” said Jameka Pankey, the head of events and experiential for artists at Amazon Music.Halsey's Halloween Circus Intro: A Spooky Spectacle
Halsey brought a unique touch to “AML” with her Halloween circus intro. The show was a one-of-a-kind experience, with bespoke sets created to bring her vision and style to life. Each element was carefully crafted to immerse the audience in a spooky atmosphere. Halsey’s performance was a testament to her creativity and ability to connect with fans on a deeper level. The Halloween theme added an extra element of excitement and made the show stand out.The behind-the-scenes efforts to create this atmosphere were remarkable. Jameka Pankey and her team worked tirelessly to pay homage to Halsey and her fans. “We thought about all aspects of football and tailgating from fellowship, food and even how we were naming the drinks,” Pankey said. The attention to detail was evident in every aspect of the show, from the costumes to the set design.Big Sean's Marching Band Collaboration: A Unique Fusion
Big Sean’s performance was a highlight of the season, with the North Carolina A&T State University’s marching band joining him onstage. This unique collaboration brought together two different worlds - music and marching band - in a way that was both exciting and unexpected. Big Sean’s energy on stage was infectious, and the marching band added an extra dimension of excitement to the show.The collaboration was a result of careful planning and coordination between Amazon Music and the marching band. “We wanted to create a show that was unlike anything else,” said Kirdis Postelle, global head of content and artist marketing at Amazon Music. “This collaboration was a perfect way to do that.” The performance was a testament to the power of collaboration and the ability to create something truly special.Snoop Dogg's Season Finale: A Highly Anticipated Event
This week, it’s Snoop Dogg’s turn to take the mic for “AML’s” season finale, just ahead of his highly anticipated 20th album, “Missionary”, dropping next month. The performances are filmed live in front of more than a thousand audience members and streamed on Prime Video and Amazon’s streaming platform, Twitch. Snoop Dogg’s presence on the stage is sure to be a crowd-pleaser, and fans are eagerly awaiting this final show of the season.The behind-the-scenes preparations for the season finale are in full swing. The team at Amazon Music is working hard to ensure that every aspect of the show is perfect. From the set design to the lighting and sound, every detail is being carefully considered to create a memorable experience for the audience.“Amazon Music Live” has become more than just a concert series. It’s a platform for artists to connect with fans, showcase their talent, and create memories that will last a lifetime. With each performance, the series continues to grow and evolve, setting new standards for live music.