Dining out is not just about the food; it's also about the vibes. Resy's 2024 Retrospective reveals that ambiance plays a significant role in diners' restaurant choices, and music sets the perfect mood. American Express and Resy have teamed up with Spotify to help music lovers find great places to eat based on their musical preferences.

Enhancing the Dining Experience with Music

Ann Piper, Head of North America Sales at Spotify, emphasizes the deep connection between food and music. "Discovery is a crucial part of the Spotify experience, enhancing fans' daily moments. Now, we're taking this journey further by pairing listeners' music behaviors with personalized restaurant recommendations," she says.Available through the end of the year, the new Music Tastes by Amex in-app experience brings Spotify users restaurant recommendations in their areas. Here's how it works:

Getting Started

Head over to https://open.spotify.com/presents/amexmusictaste on your mobile device or search "Music Tastes by Amex" in the Spotify app. Select from one of eight cities: Atlanta, Austin, Chicago, Los Angeles, Miami, New York City, San Francisco, or Washington, D.C. Based on your streaming behavior, Spotify will suggest a Music Taste profile: Smooth, Hearty, Lush, Fiery, Buttery, Earthy, Saucy, or Fresh. Just like that, Resy restaurant recommendations are served up based on your city and Music Taste profile. Tap "Book on Resy" to make a reservation.After you've selected a restaurant, you can share your personal Music Taste on social media.

The Power of Personalization

Jill Hamilton, Vice President, Global Brand Advertising at American Express, highlights the personalized experiences offered by both American Express and Spotify. "Whether it's Resy's in-app Discover tab or Spotify's personalized daylist, we offer a unique opportunity for customers to make the experience their own. This new digital program combines users' love of food and music to help them find their next favorite restaurant," she explains.For example, if you have a smooth music taste, you might be recommended restaurants with a relaxed and laid-back atmosphere. If you prefer a fiery music taste, you could be directed to places with a more energetic and vibrant vibe. This personalized approach ensures that each diner finds a restaurant that suits their musical and dining preferences.In conclusion, the partnership between American Express, Resy, and Spotify offers a unique way for music lovers to discover great restaurants. By combining music and food, they create an unforgettable dining experience.