Brady Bedard, a highly accomplished professional in the music industry, has recently taken on a significant role at Atlantic Music Group. With an extensive background spanning 26 years at Sony Music/Columbia Records, where he held the position of Senior Vice President of Pop Promotion, Bedard now steps into a new leadership position.

"Brady Bedard's Expertise Transforms Atlantic Music Group's Promotion Strategy"

Atlantic Music Group's New Leadership

Brady Bedard's appointment as Executive Vice President of Promotion for Atlantic Music Group marks a significant milestone. In his new post, he will be responsible for heading the promotion strategy across the Atlantic, 300, and 10K Projects labels. This move is expected to bring a fresh perspective and a wealth of experience to the company.During his career, Bedard has played a crucial role in advancing the careers of top-charting artists. Artists like Adele, Beyoncé, Harry Styles, Miley Cyrus, John Mayer, BTS, Hozier, One Direction, Daft Punk, Lil Nas X, Jack White, and The Kid LAROI have all benefited from his expertise. His ability to navigate the ever-shifting radio landscape and build deep relationships across the industry has been widely recognized.

Bedard's Career Journey

A Twin Cities native, Bedard's career in the music industry began in 1998 when he started as a college rep for Sony Music. From there, he worked his way up through various roles, including field marketing rep and radio promotion for Columbia Records in 2001. Moving up the ranks, he held positions such as Director of Pop Promotion, Senior Director of Promotion, and Vice President of Rock and Alternative Promotion before being named SVP of Pop Promotion in 2018. His diverse experience and knowledge have prepared him well for his new role at Atlantic Music Group.

The Impact on Atlantic Music Group

Atlantic Music Group CEO Elliot Grainge expressed his excitement about Bedard's joining the company. He stated, "We're incredibly fortunate to be able to bring Brady into the Atlantic fold. He's expertly navigated the ever-shifting radio landscape for more than a quarter century, with a passionate devotion to the music and deep relationships across the industry. He's a tremendous addition as we continue to assemble the best team in the business."Bedard himself shared his enthusiasm, saying, "Having spent my entire career so far at one company, the only other place I could ever imagine working is one with such a rich history of artist development and genre-spanning roster as WMG. Atlantic is a legend in the radio promotion business, and to join the company at this transformational moment is tremendously exciting. I want to thank Elliot for this amazing opportunity."Bedard's arrival at Atlantic Music Group is expected to have a positive impact on the company's promotion efforts and help it continue to thrive in the highly competitive music industry. His expertise and leadership will undoubtedly play a crucial role in shaping the future of the company.