Music
De La Ghetto, Venesti & Mr. Pauer: Latin Music at White Claw Sessions
2024-12-18
In partnership with White Claw®, this article delves into the epic world of White Claw® Sessions Powered by Billboard. These premier event series bring together music, creativity, and social connection in a remarkable way. Monday night marked the close of this year's free series in Miami, featuring performances by De La Ghetto, Venesti, and Mr. Pauer. Fans flocked with their crews to enjoy the star-studded lineup and toast to a big night of Latin music.
Uniting Music and Community with White Claw® Sessions
Exploring the Intimate Discussion with De La Ghetto
The evening began with an intimate discussion where White Claw® brought VIP fans and a few lucky fans from the line behind the scenes of De La Ghetto's storied reggaeton career. He shared about his diverse cross-genre influences and how, by living in the moment and connecting with friends, ala Grab Life By The Claw, he achieved some of his biggest collaborations. For instance, 11 or 12 years ago at Daddy Yankee's studio in Carolina, Puerto Rico, Yankee opened the door with the 'Llegamos a la Disco' beat. He put De La Ghetto on the spot and asked him to come up with the hook. Despite De La Ghetto's usual habit of taking time when writing, he laid down the hook naturally. Two weeks later, they shot the video, and it became one of his biggest hits ever.This behind-the-scenes look gave fans a deeper understanding of De La Ghetto's creative process and the significance of those spontaneous moments.The Party Continues with a Star-Studded Lineup
After the exclusive Q&A, the party truly kicked into gear. Doors opened, bringing fans closer to the stage and beach. They grabbed their favorite White Claw® drinks - whether it was a classic White Claw®, a bold White Claw® Surge, or a refreshing piña colada made with White Claw® Vodka. Mr. Pauer warmed up the crowd with today's biggest reggaeton hits, while fans enjoyed dancing, taking photos, and collecting merchandise to commemorate the night. Venesti kept the oceanside vibes going with an upbeat mix of reggaeton and dembow-laced hits that perfectly paired with the sunset. De La Ghetto then took the stage with an epic lineup of his biggest hits, ranging from his verse on Daddy Yankee's “‘Llegamos a la Disco” to newer work off his 2023 release GZ.This seamless transition from one artist to another created a dynamic and unforgettable atmosphere, with fans fully immersed in the music and the spirit of the event.White Claw®'s Continued Impact on the Music Space
From can't-miss shows and festival experiences to partnerships with top charting artists and exclusive fan giveaways, White Claw® is a force to be reckoned with in the music space. Although the current White Claw® Sessions Powered by Billboard has come to a close, the fun isn't over. Sessions will continue into 2025, promising more exciting experiences with fans' favorite artists.Don't miss your chance to Grab Life By The Claw with your crew. Sign up for White Claw Shore Club to be part of the next Sessions and gain access to exclusive sweepstakes, prizes, epic drops, and a vibrant community vibe.White Claw® Sessions truly embodies the spirit of celebration and connection, leaving a lasting impression on both fans and artists alike.